Importance of Age Verification Solution for Digital Businesses
Identity verification solutions have become a common thing for organizations focusing to increase their brand growth and having a respective market value. These solutions can stop digital scams that can occur through their website. Due to the trending tech solutions and the COVID-19 pandemic, the world has seen a rapid shift from traditional to online platforms. Especially the businesses selling the age-exclusive products are enforced to follow age verification solutions in order to prevent fraudulent activities and save the minors from facing any threats. Businesses intended to provide KYCC services can also advantage of age verified solutions.
Trends of Digital Businesses
The technological advancements in this age require businesses and customers to perform tasks that can save them time and energy. In addition to this, with the easily available internet and affordability of smartphones, customers now seek to perform the majority of their tasks online. This need of consumers requires businesses to be there where their customers are. The COVID-19 pandemic last year also fueled the fire for digital businesses.
Digital Age Verification Solution – Why is it needed?
Businesses verify their customers at the time of onboarding. During this process, the name, date of birth, age, and other fundamental information of the consumer is identified. One may think that when the consumer went through the identification measure at the time of onboarding, then why is needed to have an age verification solution for consumers on a regular basis. In a typical customer verification service, the age, and date of birth of a customer is identified while the age verification solution is a step further. It is identified to verify if the consumer who is gaining the adult-oriented product or content is validated for that product.
Digital Age Verification – How Does it work?
Online age verification is a simpler method. The automated means of identification save the time and effort that otherwise can put the customers and businesses into an exhausting situation. The process of age verification solution requires the customers to input their age and date of birth. After it, another screen emerges that requires the consumers to display their ID document containing the DOB. The identity verification service then validates the DOB mentioned on the document against the provided age by the customer and then identifies the age to identify if the consumer is eligible to get the age-exclusive products or services.
Age Verification Online – Why is it performed?
Age verification solution prevents children from accessing the content not made for them. In addition to this, this identification check also saves businesses from facing any legal proceedings in case of non-compliance.
Age verification solution serves a lot of benefits to businesses working in the respective field. For instance, social media platforms have a lot of content that is only suitable for customers belonging to a certain age group. Therefore, these platforms need to implement an online age verification solution to safeguard minors from facing any adverse effects. There are other sectors like online gaming sites and pharmacies that sell age-exclusive content. Such organizations having online sites have to identify the age of consumers before they enroll them. A lot of platforms also bound their customer traffic by practicing age verification solutions due to the work they do.
Significance of Age Verification Solutions for Online Businesses
Just like humans, as they have to follow certain regulations and values to live in a society, organizations have to adhere to specific rules to get through a market. These laws and regulations are designed for humans and companies offer the same aim. To prevent them from committing any illegal activity, a state-of-the-art age verification solution is important.
Shufti Pro funding, led by Updata Partners is a trust in the identity verification services offered by the company. According to Shufti Pro news, the company has secured funding as a result of its services.
Summing it up
An online age verification solution is a method of identifying the age of the consumers for adult-exclusive businesses. Companies that provide KYCC services also carry out age measures for their customer’s consumers. This identification validates that no children can gain the products not designed for them. Age-restricted platforms are enforced to adhere to these laws to secure the exposure of minors to adult-exclusive content or else they have to pay heavy fines.
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