You have enough information about a topic and you wish to express yourself. Then what is the best possible way to ensure that you share your views and get constructive feedback on it? You can be a preacher, well not really because that is not what majority of our readers are acquainted to be one. The other option is start sharing information on Social platforms but will your information reach the audience you wish to cater to? Well NOT really.
Any person with in depth information, interest and idea about a topic can deliver lectures spend on webinars; write columns just to create a network of like minded people. On the other hand go on building a page where people who wish to learn from your expertise can come up with their questions. In order to understand the difference between having a blog and not having one simply understands that in one case the person with expertise goes to people and disseminate information. Whereas in the other case enthusiasts search your page for information.
A successful blogging page can be a potent tool in your digital marketing arsenal to boost your business revenues. As per data “61% of online users in the U have bought something after reading a blog”. Usually a blog with detailed account of a specific topic is attributed with a link to their website so as to attract attention to their business. As a matter of fact major social media platforms are added with a link to their blogs to create a social media interaction with the masses.
The most distinctive feature of blogging as a tool for digital marketing is that it is insightful and not just sight .The idea is simple in the sense that instead of just using influencers to attract but also information and knowledge is used to make people understand. It is this information that creates a trust among the masses about the brand as a reliable information provider. The trust factor being the highlighted in this point is “60% of consumers feel connected to a brand after reading custom content”.
Google as a leading search engine ranks the updated blogs helps in enhancing the reach of your content. The ranking of article using keywords is a measure to understand the reach of the article to the people who are interested in similar topics.
Besides the good aspects to focus upon there is a need to understand what some crucial aspects of blogging are.
- It is NOT a newspaper article so try to write in a simple language rather being extravagant in your choice of words.
- Always try to address the elephant in the room in the sense that it provides crucial information and issues in your blogs rather than hushing them under the carpet.
- Websites are related to blogs and brands are related to websites. In order to attract customer to your website write in a manner that customers are interested in the product. Beyond that ask them to visit the website for proper information
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About The Author
Gaurav Digital is a digital marketing expert, educator & service provider having more than a decade experience in digital marketing industry. He has already worked with MNC’s & top Indian & Foreign brands. Currently he heads Delhicourses.in an institute which is best known for digital marketing training in Delhi.
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